Social Media Specialist

Our client is seeking to hire a Social Media Specialist who will play a crucial role in shaping and enhancing the company’s online presence. The ideal candidate will have a strong background in social media strategy and execution, with a proven track record of driving engagement and brand visibility through various social media platforms.

Key Responsibilities:

• Social Media Campaigns: Plan, implement, and develop comprehensive social media campaigns to drive brand awareness and engagement.
• Content Creation: Craft compelling and relevant social media posts that resonate with target audiences and align with brand messaging.
• Content Management: Post and manage content across all social media accounts, ensuring consistency and quality.
• Campaign Analysis: Monitor and analyze the performance of running campaigns, providing insights and recommendations for optimization.
• Reporting: Write and share detailed reports on campaign performance, social media metrics, and trends.
• Influencer Management: Manage relationships with influencers, including briefing and collaboration to enhance brand reach.
• Agency Coordination: Brief and collaborate with agencies on campaign strategies and execution.
• Brand Sentiment Analysis: Analyze brand sentiments across social media platforms and raise flags when necessary to address potential issues.
• Creative Briefing: Provide clear briefs to creative teams on social media campaigns to ensure alignment with overall strategy.
• Trend Monitoring: Stay updated on social media trends and emerging technologies to keep the company’s social media strategy innovative and effective.

Requirements

Requirements:

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Minimum of five years of experience in social media management and strategy.
• Strong understanding of social media platforms and tools.
• Proven ability to analyze data and generate actionable insights.
• Excellent written and verbal communication skills.
• Experience in influencer management and agency coordination.
• Ability to stay current with social media trends and technologies.