Trade Sales Representative at 254 Brewing Co

The Trade Sales Representative's primary purpose is to drive the visibility, availability, and sales of 254 Beers across key outlets. This role is focused on ensuring our products are well-positioned in the market, maintaining strong relationships with outlet stakeholders, and executing strategies to optimize product placement, stock management, and sales performance. The Trade Sales Representative will act as the frontline ambassador for 254 Brewing Company, ensuring that our beers are consistently recommended, well-stocked, and enjoyed by customers, while also scouting new opportunities for market expansion.

Location:

Kikuyu-Kiambu County, Kenya

Who We Are:

254 Brewing Ltd is a rapidly growing craft brewery in Nairobi, Kenya. We are passionate about brewing high-quality, innovative beers, and we are committed to using sustainable and ethical brewing practices.

What You Will Help Us With:

• Product placement and display: Push for Visibility on the menu and prime surroundings with clear descriptions (Beer Name, Style, ABV, and Bottle size). Make sure we are fairly priced, and are we the first beer recommended by the outlet staff?
• Stock management: Push for POs at all outlets via purchasing managers (Know the stock controller, bar manager & finance personnel). Accurate counting & reporting of current stocks, and expiration dates. based on current stock levels, based on the understanding of sell-throughs to ensure stock quality
• Relationship building and staff training: Follow-up with phone calls and regular in-person visits to outlets & HQ. Collaborate with the outlet owners, managers, and staff to secure prime visibility, payments, and re-orders, gain support for promotional activities, and address any concerns or issues that may arise.
• Sales tracking, Cash Collection, and reporting: Engage with sales data weekly. Then prioritize getting ahead of stock outs, credit terms followed, and preventing over-stocks for 254 beer

> Use tools like WhatsApp groups to keep tabs on orders you are pushing, noting when the operations team has received them and delivered

> Prevent expirations through regular reporting, Following FIFO, Refrigeration & proposing promotions

> Accurate reporting of numbers and sharing statements

• Scouting and onboarding new outlets: Identify and engage potential new outlets within Nairobi. Establish initial contact, present our product offering, and guide the onboarding process to ensure a smooth integration into their inventory.

Experience & Skills We're Looking For:

• Education: Diploma or Bachelor’s degree in Sales, Marketing, Business Administration, or a related field.
• Experience: 2-4 years of experience in trade sales, preferably in the FMCG or beverage industry.
• Proven track record of achieving and exceeding sales targets.
• Experience in managing relationships with retailers, distributors, and trade partners.

Soft Skills:

• Speedy and Clear Communication: Be lightning-fast in responding to customer and team inquiries. Ensure all communications are understood clearly, avoiding ambiguity.
• Own Your Hustle: Take charge of your tasks and results like a boss, ensuring that deadlines are met and objectives are achieved. Encourage your crew to do the same. We're all in this together!
• Go-Getter Attitude: Don't wait around for opportunities - go grab 'em! Take bold action (ie negotiating for exclusivity) to smash those sales targets. Follow a structured approach to tasks, ensuring all necessary steps are completed efficiently.
• React with Logic, Respond with Empathy: Approach challenges logically and seek guidance when needed from a manager. Understand what our customers need and give 'em the love they deserve.
• Time Management and Reliability: Respect the time of others by being punctual and reliable in all interactions and commitments. Follow through on promises and deadlines consistently.
• Master Your Brew, Master Your Sales: Continuously deepen your understanding of beer styles, brewing techniques, and industry trends. Utilize this knowledge to better serve and educate our customers.
• Adapt and Conquer: Stay nimble and open to change. Keep learning, keep growing, and keep rocking it!

What 254 Brewing Offers:

• A mission-driven work environment
• Opportunities for professional growth and development
• A diverse, inclusive, and passionate team

Even if you don’t meet all these requirements, we encourage you to apply if this job description excites you. We are looking for ambitious and competent people to help make an impact on making our natural craft beers better.