Digital Marketer at Flone Initiative

As a digital marketer, you’ll need to:

• Manage digital platforms to grow audiences, optimize content, and improve engagement on web and social pages
• Drive conversion among audiences to support Flone’s work through campaigns, advocacy, and fundraising campaigns
• Create content to publish on social and web platforms in collaboration with the programme
• Improve the usability, design, content, and conversion of Flone’s website
• Utilise tools to build our online communities and keep them engaged in our interventions and activities
• Utilize various techniques, including paid search, Blogs, Email marketing, Google analytics, SEO, SEM, PPC, social media, and display advertising, to increase reach and engagement.
• Collaborate closely with staff to support content creation and distribution of news, research reports, impact, and interventions.
• Responsible for planning and budgeting digital marketing budget
• Manage the contact database and assist with lead-generation activities
• Keeping up to date with emerging digital marketing trends to maximize the effectiveness of strategies
• Perform any other tasks as may be assigned from time to time.

What You’ll need to succeed

• Proven progressive responsibility in a similar position.
• Experience in working in marketing for a company or NGO
• Excellent writing skills
• Proven progressive responsibility to work diligently as part of a busy team
• Strong interpersonal skills and empathy, particularly with regard to working with vulnerable people
• Willingness to travel within Kenya
• Excellent knowledge of MS Office, Adobe Suite, Google Analytics, and SEO tools.
• Reliability and self-reliance
• Strong critical and analytical thinking
• Motivation to cultivate and share knowledge
• Responsible and systematic work approach
• Enthusiasm and self-initiative