Brand Experience & Activation Leader

The Brand Experience & Activation Leader performs a critical role within the Marketing and Communications team by promoting, activating and defending Tatu City brands at events, in buildings, and across our digital channels.

Responsibilities

• Manage our catalogue of brand assets and use them effectively to design brand experiences that influence the buying decisions of key stakeholders.
• Work closely with the Events & Sustainability Manager and Group Head of Marketing & Communications to coordinate event sponsorship and conference participation.
• Ensure our physical spaces (offices and sales centres) are on-brand and optimized to drive sales and positive brand experiences.
• Work with suppliers to lead the design and procurement of new branding assets, stands, backdrops and other branded event infrastructure as required.
• Manage teams of casual workers to construct, erect and assemble branding assets at events.
• Create brand activation plans and site maps for events to be reviewed and approved by the Head of Marketing & Communications.
• Work with the Sales team and other members of the Marketing & Communications Team to Research and plan our participation in relevant industry events.
• Lead a team of brand champions/ambassadors (inhouse or agency) to create powerful brand experiences for Tatu City at events and activation venues such as at shopping malls, festivals, airports, etc. to generate new sales leads.
• Conduct regular training and on-site supervision of brand champions/ambassadors.
• Conduct post-activation evaluations and analysis to measure the success of activations and event participation against predefined KPIs and identify areas for improvement.
• Organize and manage select internal brand experience events for employees and other stakeholders.
  
  

Requirements

Hard skills and experience:

• Bachelor’s degree in marketing, Business Administration, Media Studies or other related fields.
• At least 5 years’ experience in marketing, event management, brand activation.
• Demonstrated ability to generate new sales leads through effective customer experiences and brand activations at events, conferences, and shopping centers.
• Skill in managing events teams including marketing associates, brand champions, suppliers, ground workers, including recruitment, training, management and evaluation.
• Experience in managing event sponsorship and organizing participation in conferences to enhance brand visibility and lead generation.
• Ability to manage and activate a catalogue of merchandise, including roll-ups, teardrops, brochures, leaflets, etc.
• Experience in managing a brand activation budget, ensuring cost-effectiveness and maximum ROI.
• Experience in researching and planning participation in relevant industry events to promote sales and boost brand awareness.
• Strong networking skills to build relationships with industry contacts, event organizers, and relevant stakeholders.
• Strong communication skills to coordinate with internal teams, external partners, and vendors.
  
  

How to apply

Qualified candidates who meet the above criteria should send updated resume in PDF format to recruitment@tatucity.com *protected email* by 30th January 2025 and indicate ‘Brand Experience and Activation Leader’ in the subject line. Only shortlisted candidates will be contacted. If you have applied before, you need not to apply again.

Tatu City is an equal opportunity employer and does not to discriminate against any applicant for employment, or any employee based on age, color, sex, disability, national origin, race or religion.