Marketing Manager

Key Responsibilities:

• Marketing Strategy and Planning:
• Develop and implement strategic marketing plans tachieve organizational objectives and enhance brand presence.
• Conduct market research tidentify customer needs, industry trends, and growth opportunities.
• Brand Management:
• Oversee the development and execution of branding initiatives tensure consistency and effectiveness.
• Monitor and enhance the company’s online and offline presence.
• Team Leadership:
• Manage, mentor, and develop the marketing team tdrive performance and achieve departmental goals.
• Set clear objectives and KPIs for the team and ensure regular progress reviews.
• Advertising and Promotion:
• Oversee the creation and execution of advertising campaigns, including digital, print, and outdoor media.
• Coordinate promotional activities, product launches, and events tincrease market visibility.
• Public Relations and Communication:
• Build and maintain relationships with media, industry partners, and stakeholders tenhance the company’s reputation.
• Develop and manage communication strategies, including press releases and corporate materials.
• Digital Marketing and E-commerce:
• Lead digital marketing strategies, including SEO, SEM, social media, email campaigns, and content marketing.
• Optimize the company’s e-commerce platforms and monitor performance analytics.
• Budget Management:
• Prepare and manage the marketing budget, ensuring cost-effectiveness and maximum ROI.
• Track and report on marketing expenditure and campaign results.
• Stakeholder Engagement:
• Collaborate with internal teams such as sales, production, and customer service talign marketing activities with business objectives.
• Engage with external partners and agencies tenhance marketing initiatives.

Requirements

Qualifications and Experience:

• Bachelor’s Degree or MBA in Marketing; a qualification in Public Relations will be an added advantage.
• 7-10 years of working experience in a similar role, with at least 3-4 years in a managerial capacity.
• Membership with the Chartered Institute of Marketing (CIM) is mandatory.

Skills and Competencies:

• Strong leadership and team management skills.
• Excellent communication, interpersonal, and negotiation abilities.
• Proficiency in digital marketing tools, analytics, and CRM platforms.
• Exceptional problem-solving and strategic thinking capabilities.
• Ability twork under pressure and meet tight deadlines.