Marketing Officer – Re-advertisement

We are seeking a highly skilled and experienced Marketer Officer with expertise in both traditional and digital marketing to join our team. The ideal candidate will have a proven track record in the retail and FMCG industry, strong leadership skills, and the ability to set up and manage a marketing department, including budget allocation. This role requires a strategic thinker who can drive brand growth, customer engagement, and sales through innovative marketing strategies.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that integrate both traditional and digital marketing channels.
• Manage and lead a marketing team, providing guidance, mentorship, and performance feedback.
• Set up and structure the marketing department, including defining roles, processes, and workflows.
• Allocate and manage the marketing budget effectively to maximize ROI.
• Plan and implement campaigns to promote products and services, ensuring alignment with business goals.
• Monitor and analyze market trends, customer behavior, and competitor activities to identify opportunities.
• Oversee the creation of marketing materials, including print, digital, and social media content.
• Collaborate with sales, product development, and other departments to ensure cohesive brand messaging.
• Measure and report on the performance of marketing campaigns, using data to optimize future efforts.
• Build and maintain relationships with media partners, agencies, and other stakeholders.
• Ensure compliance with industry regulations and company policies in all marketing activities.

Qualifications:

• Bachelor’s Degree in Sales and Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in marketing, with a focus on both traditional and digital channels.
• Proven experience in the retail and FMCG industry.
• Strong leadership skills with the ability to manage and inspire a team.
• Experience in setting up a marketing department, including budget planning and allocation.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Proficiency in digital marketing tools and platforms (e.g., SEO, SEM, social media, email marketing).
• Outstanding communication and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Why Join Us?

• Opportunity to lead and shape the marketing function of a growing company.
• Work in a dynamic and innovative environment within the retail and FMCG industry.
• Competitive salary and benefits package.
• Career growth and development opportunities.

Note Candidates with the above qualifications to apply.