Marketing Officer

Our client is seeking an experienced and strategic Marketing Officer to establish and lead their sales and marketing team. The ideal candidate will have at least 5 years of experience in a similar role, with proven expertise in both traditional and modern marketing strategies. This is a key leadership position responsible for driving brand visibility, market growth, and revenue generation through innovative and results-oriented marketing campaigns.

Key Responsibilities:

• Develop and implement comprehensive marketing and sales strategies aligned with business goals.
• Build, lead, and manage a high-performing sales and marketing team.
• Plan and execute marketing campaigns across multiple channels – including print, radio, events, digital, and social media.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
• Oversee the development of marketing content, promotional materials, and advertising assets.
• Manage the company’s online presence, including website content, SEO, SEM, and social media platforms.
• Collaborate with internal departments to ensure brand consistency and customer satisfaction.
• Track and report on key marketing metrics, campaign effectiveness, and ROI.
• Manage marketing budgets and vendor relationships efficiently.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years’ experience in a similar marketing role with a focus on team leadership.
• Strong knowledge of both traditional marketing (e.g., print, events, BTL) and modern marketing (e.g., digital campaigns, social media, content marketing).
• Proven ability to develop and execute strategic marketing plans.
• Excellent leadership, communication, and interpersonal skills.
• Highly organized with the ability to manage multiple projects and deadlines.
• Proficiency in marketing tools and software (e.g., Google Analytics, CRM, email marketing platforms).

What Our Client Offers:

• A leadership role with autonomy to shape the marketing direction
• Competitive salary and performance-based incentives
• Opportunity to grow with a forward-thinking and ambitious organization
• A dynamic and collaborative work environment