Chief Finance Officer

Directline Assurance is a leading general insurance provider in Kenya, offering a diverse range of motor, commercial, and general insurance products. Renowned for prompt claims settlement, a customer-first approach, and a robust national footprint of over 19 branches, the company supports high-volume motor sectors including PSVs, taxis, and commercial fleets 

Role Overview

As CFO, you will lead Directline’s financial strategy, ensuring robust financial management, regulatory compliance, and data-driven decision-making. You will be responsible for optimizing financial performance, enhancing controls, and supporting sustainable growth in alignment with the company’s strategic objectives.

Key Responsibilities

Financial Leadership & Strategy

• Develop and implement financial strategies to drive profitability and long-term value.
• Lead annual budgeting, forecasting, and capital allocation processes.
• Provide strategic insights to support executive decisions and operational initiatives.

Financial Reporting & Compliance

• Oversee preparation of accurate financial statements, regulatory filings, and audit readiness.
• Ensure compliance with IFRS, IRA, KRA, and other statutory requirements.
• Collaborate with internal and external auditors to facilitate timely audit processes.

Treasury & Risk Management

• Co‑ordinate cash flow management, liquidity planning, and investment strategies.

• Monitor risk exposures (credit, operational, market), implementing mitigation strategies.

Operational Finance & Systems

• Manage finance cycle including general ledger, accounts payable/receivable, and payroll.
• Optimize financial processes using ERP systems for improved efficiency and transparency.
• Drive cost control initiatives and profitability analysis across product lines.

Leadership & Stakeholder Management

• Lead the finance team, focusing on mentorship, skills development, and performance.
• Engage with regulators, insurers, banks, and investors to manage financial relationships.
• Present financial results and forecasts to the Board and senior leadership.

Qualifications & Competencies

• Bachelor’s degree in Accounting, Finance, or related field; MBA or ICAK, CPA(K), or ACCA preferred.
• At least 10 years of progressive financial leadership, with prior CFO or similar roles in financial services or insurance.
• In-depth knowledge of IFRS, KRA, IRA reporting, and insurance finance.
• Strong analytical, strategic planning, and risk management skills.
• Proven leadership abilities, with excellent communication and stakeholder engagement.
• High-integrity mindset and commitment to corporate governance and ethical standards.