Sales & Marketing Project Lead

We are a dynamic agribusiness enterprise committed to delivering high-quality food and dairy products to discerning consumers. Our operations integrate advanced genetics, sustainable farming, and premium product positioning. As we expand our dairy and beef business targeting upper-income and luxury segments, we are seeking a highly driven and experienced Sales & Marketing Project Lead to drive market expansion, brand positioning, and strategic partnerships.

Role Summary
The Sales & Marketing Project Lead will spearhead the commercialization strategy for our premium dairy and beef portfolio. This role will involve developing and executing go-to-market plans, driving B2B and B2C sales, building distribution partnerships, and shaping the brand identity in the luxury food space.

Key Responsibilities

• Develop and lead sales and marketing strategies for premium food and dairy products.
• Identify and build relationships with key retail, hospitality, and HORECA partners.
• Launch and manage marketing campaigns aligned with high-end consumer trends and preferences.
• Oversee pricing, positioning, packaging, and promotions to enhance premium value.
• Analyze market data, customer insights, and competitor trends to refine strategies.
• Lead and coordinate product launches, tasting events, and branded experiences.
• Collaborate with farm operations, logistics, and finance teams to ensure delivery excellence.
• Monitor and report performance metrics, ROI, and growth progress to leadership.

Qualifications

• Bachelor’s degree in Marketing, Business, Agribusiness, or a related field (Master’s preferred).
• Minimum of 5 years of progressive sales and marketing experience in FMCG.
• Proven exposure to luxury or premium food brands; experience in food and dairy marketing is a strong advantage.
• Strong understanding of upscale retail, hospitality, and lifestyle consumer markets.
• Excellent communication, negotiation, and project management skills.
• Entrepreneurial mindset with strong commercial acumen and creative thinking abilities.
• Comfortable working in a fast-paced, high-performance environment.

What We Offer

• Opportunity to shape a distinctive African food brand with premium positioning.
• Exposure to cutting-edge agriculture and food systems.
• Competitive compensation package aligned with experience.
• A dynamic, mission-driven team environment.