Sales Rep- Automotive & Hardware Tools

To drive sales and market development of automotive and hardware tools through identifying new customers, managing existing accounts, and executing pre-sales activities to build strong customer pipelines.

Key Responsibilities:

• Conduct field visits to garages, hardware shops, and wholesalers to generate leads.
• Present product demonstrations and technical information to customers.
• Collect and process customer orders and coordinate with delivery teams.
• Build and maintain customer relationships to achieve repeat business.
• Provide weekly sales reports, market feedback, and competitor intelligence.
• Support in trade shows, demos, and mechanic engagement activities.
• Ensure pricing, margins, and stock levels are optimised per market demand.

Requirements

• Diploma or Degree in Sales, Automotive Engineering, or related field.
• Minimum 2–3 years of experience in B2B sales of automotive tools, hardware, or related products.
• Strong product knowledge and technical aptitude.
• Proficiency in Excel/CRM tools is an advantage.

Key Attributes:

• Strong analytical and negotiation skills
• Customer-focused and persuasive communicator
• Target-driven with excellent follow-through
• Integrity and teamwork

KPIs:

• Sales growth vs. monthly target
• Customer acquisition and retention rate
• Lead-to-conversion ratio
• Market coverage and activity reports