Brand Manager

Overseeing formulation and implementation of marketing strategies to ensure increased revenue, profits, market share, customer satisfaction and the realization of short term and long term company objectives.

Key Responsibilities

• Develop, implement & monitor annual strategic brand plans including economic management of allocated budget.
• Monitoring brand availability, sales and being proactive on factors affecting the brand sales and market share performance.
• Identify and recommend market research programme aimed at enhancing brand positioning.
• Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies.
• Effective management of brand advertising and sales promotion to generate brand growth.
• Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
• Monitor competitor activities affecting the brand and take appropriate corrective action
• Monitor, evaluate and recommend brand-packaging update including pack and range extensions, new product development and follow through to implementation in liaison with Head of Sales and Marketing.
• Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
• Prepare monthly brand expenditure and variance report to control budgeted expenditure.
• Plan and implement brand media strategy.
• Market intelligence through regular trade visits and utilizing this to enhance brand activities.
• Design, procurement and economic distribution of brand promotional materials to plan.
• Interaction with Area sales Managers to give updates on implementation of Brand strategic plans.
• Full supervision and of external agencies execution and continuous review sessions as aligned with the Head of sales and Marketing

Key Qualifications & Experience

• A Bachelor’s degree in a business-related field
• Postgraduate Diploma in Marketing (CIM)
• Minimum 5 years’ working experience in Brand Management and in the FMCG industry, 2 of which should have been at the management level

Skills

• Solid interpersonal skills and the ability to work on cross-functional teams in both leadership and member roles.
• Strong presentation and writing skills.
• Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
• Will be known for their innovation and vision in the area of Brand Development/Brand Management.
• Strong project management skills.
• Strategic thinker and creative marketer.
• Results oriented and self-motivated.
• Strong Leadership skills.
• Computer literate in MS Office applications