Product Line Sales Manager – Oil

We are looking for an experienced and results-driven Sales Manager to lead sales of the company's cooking oil product line across retail and food-service channels. The role will be responsible for growing sales, expanding distribution, strengthening brand presence and ensuring excellent merchandising and product availability.

The successful candidate will manage the Sales Representatives team and work closely with Marketing, Supply Chain and Production to drive volume growth while protecting margins.

Key Responsibilities

Sales Planning & Brand Execution

• Develop annual and quarterly sales plans for cooking oil across retail and HoReCa channels.
• Set sales targets covering volume and revenue.
• Manage the cooking oil product line, including volume, pricing, product mix and trade spend.
• Ensure sales execution aligns with brand positioning and merchandising standards.
• Drive strong shelf placement, price compliance and product visibility.

Channel & Distribution Management

• Build and manage distribution across modern trade, general trade and HoReCa/food-service channels.
• Drive in-store visibility, promotional displays and consistent product availability.
• Identify and develop new outlets, territories and market segments.
• Build strong relationships with retailers, distributors, wholesalers and food-service customers.

Team Leadership & Field Management

• Lead, train, coach and motivate Sales Representatives.
• Conduct regular field visits and provide hands-on sales support.
• Monitor sales calls, territory coverage and reporting.
• Enforce merchandising standards and sales execution requirements.
• Monitor team performance and drive achievement of sales targets.

Pricing, Trade Spend & Promotions

• Implement the approved pricing strategy across different market segments.
• Manage segment-specific pricing and commercial terms.
• Plan and coordinate trade promotions and evaluate their return on investment.
• Recommend appropriate allocation and reallocation of trade spend.

Market Intelligence & Reporting

• Monitor competitor brands, pricing, promotions and distribution.
• Track market trends across retail and HoReCa channels.
• Prepare accurate demand forecasts and monthly sales performance reports.
• Provide market feedback on customer preferences, pricing and competitive activity.

Cross-Functional Coordination

• Work closely with Marketing on brand campaigns, product launches and point-of-sale materials.
• Coordinate with Supply Chain and Production on product availability, pack sizes and lead times.
• Work with Finance on pricing, profitability and customer-related commercial matters.

Key Performance Indicators

• Cooking oil sales volume and revenue against target.
• Distribution coverage and product availability.
• Shelf visibility and merchandising performance.
• Brand and segment growth.
• Gross margin and trade spend ROI.
• Sales team productivity and target achievement.
• Forecast accuracy.

Qualifications

• Postgraduate Diploma or Certificate in Sales & Marketing, such as CIM.
• Professional membership in a recognized marketing or sales body.
• Bachelor's degree in Business, Commerce, Marketing or a related field is desirable.

Experience & Skills

• 6–8 years' experience in FMCG sales, preferably within cooking oil or branded consumer goods.
• At least 2–3 years' experience managing field sales teams.
• Strong experience in merchandising, trade marketing and distribution.
• Strong people management, negotiation and relationship-building skills.
• Proven ability to drive sales volume and achieve commercial targets.
• Strong understanding of modern trade, general trade and HoReCa channels.
• Excellent communication, analytical and reporting skills.
• Ability to work in a fast-paced, target-driven environment.

Desirable Experience

• Experience in food, beverage or other fast-moving branded consumer categories.
• Experience managing modern trade accounts.
• Experience in HoReCa and food-service sales.
• Strong understanding of brand execution, merchandising and trade promotions.