Digital Marketing Executive

We are seeking a creative and results-driven Digital Marketing Executive to join our team. The successful candidate will be responsible for developing, implementing, and optimizing online marketing campaigns to increase brand awareness, drive traffic, and generate leads for our solar products and services.

Key Responsibilities:

• Develop and execute digital marketing strategies to achieve business objectives.
• Manage the company’s social media platforms, including content creation, scheduling, and engagement.
• Optimize and maintain the company’s website for SEO and user experience.
• Analyze performance data from campaigns, providing actionable insights and recommendations.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) for maximum ROI.
• Collaborate with the sales team to align marketing efforts with business goals.
• Stay updated on digital marketing trends, tools, and best practices.
• Design or coordinate the creation of visual and written content such as blogs, videos, and infographics.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Executive or similar role.
• Strong knowledge of SEO, SEM, and social media advertising
• Proficiency in tools such as Google Analytics, Google Ads, and email marketing platforms.
• Excellent content creation and copywriting skills.
• Experience with graphic design tools like Canva, Adobe Creative Suite, or similar software is an added advantage.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.