Digital Marketing Executive

We are looking for a creative and data-driven Digital Marketing Executive to join our team. In this role, you will be the voice of our brand across all digital channels, responsible for building our online presence, engaging our community, and driving tangible business results.

You will work closely with the marketing team to develop and execute innovative strategies that align with our business goals, translating brand objectives into compelling digital campaigns. The ideal candidate is a strategic thinker who lives and breathes social media, understands the power of analytics, and can turn insights into action.

Essential Function

You will be responsible for creating, curating, and managing content across various social media platforms to enhance brand awareness, drive engagement, and foster community growth.

Key Responsibilities

• Content Creation & Strategy:

  • Develop, plan, and schedule engaging marketing materials, including photography, videography, and graphics, using a structured content calendar.

  • Ensure brand consistency across all digital assets and communications.

• Social Media Management:

  • Execute daily posts and manage engagement across key platforms including Facebook, Instagram, YouTube, TikTok, and LinkedIn.

  • Monitor trends and conversations to proactively engage with our audience and community.

• Analytics & Reporting:

  • Prepare daily reports and evaluate social media performance using Meta Business Suite and Google Analytics.

  • Use data insights to refine content strategies and improve ROI.

• Advertising & Brand Management:

  • Manage and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns to maximize lead generation.

  • Oversee the company website profile management.

  • Maintain and uphold the branding and related marketing materials for NRIE Ltd and Kikwetu Sacco.

• Lead Generation & Sales Support:

  • Respond to and track customer inquiries originating from ad campaigns.

  • Drive online leads and assist with sales activities to support revenue growth.

• General Support:

  • Perform any additional responsibilities as assigned by the C.O.O.

Qualifications & Requirements

Education & Experience

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

• Experience: Minimum of 3 years of proven experience as a Digital Marketing Specialist, Social Media Manager, or in a similar role.

Technical Skills

• Deep understanding of social media platforms, management tools (e.g., Hootsuite, Buffer), analytics, and current industry trends.

• Hands-on experience with social media advertising and campaign management.

• Proficiency in analyzing performance metrics and adapting strategies accordingly.

• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a distinct advantage.

Soft Skills

• Excellent written and verbal communication skills, with the ability to craft compelling and on-brand content.

• Strong organizational and multitasking abilities.

• Ability to meet tight deadlines and thrive in a fast-paced, dynamic environment.