Marketing Officer

Our client is looking for a highly skilled and results-driven Marketing Officer with a strong background in Digital Marketing. The ideal candidate should have at least 4 years of experience in marketing, with expertise in developing and implementing sales and marketing strategies to increase revenue and market share. This role requires a strategic thinker who can drive brand awareness, customer engagement, and business growth through SEO, social media, content marketing, paid advertising, and data analytics.

Key Responsibilities:

Sales & Marketing Strategy Development

• Develop and execute comprehensive sales and marketing strategies to drive revenue growth and expand market share.
• Identify target markets and customer segments to create tailored marketing campaigns.
• Align marketing initiatives with sales objectives to generate leads and boost conversions.
• Collaborate with the sales team to optimize customer acquisition and retention strategies.

Digital Marketing & Online Presence

• Implement digital marketing strategies to enhance brand visibility and lead generation.
• Manage SEO, SEM, PPC campaigns, and website content optimization to improve online reach.
• Oversee the company’s social media presence (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring content is engaging and aligned with brand objectives.
• Plan and execute email marketing campaigns to nurture leads and retain customers.
• Monitor and analyze Google Analytics, social media insights, and digital ad performance to improve campaign effectiveness.

Content Creation & Brand Management

• Develop compelling marketing content including blog posts, graphics, videos, and promotional materials.
• Ensure brand consistency across all marketing channels and materials.
• Work with designers and external agencies to create high-quality marketing assets.
• Collaborate with sales and product teams to develop marketing campaigns that align with business goals.

Market Research & Campaign Performance

• Conduct market research and competitor analysis to identify industry trends and opportunities.
• Track and analyze marketing performance metrics, providing actionable insights for continuous improvement.
• Prepare marketing reports and presentations for management review.

Event & Promotional Campaigns

• Plan and execute product launches, exhibitions, activations, and promotional events.
• Manage influencer collaborations and partnerships to enhance brand awareness.
• Support offline marketing initiatives such as brochures, billboards, and public relations activities.

Key Qualifications & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum 4 years of experience in marketing, with a strong emphasis on digital marketing and sales strategy development.
• Hands-on experience with SEO, Google Ads, Meta Ads, LinkedIn Ads, and email marketing platforms.
• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social).
• Knowledge of graphic design tools (Canva, Adobe Creative Suite) is an added advantage.
• Strong copywriting skills and ability to create engaging content.
• Experience in data analytics and reporting using Google Analytics, Facebook Insights, and CRM tools.
• Strong project management and organizational skills.

Key Competencies & Attributes:

• Strategic thinker with a strong ability to drive revenue growth and market expansion.
• Creative and innovative with a passion for marketing.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and meet deadlines.
• Highly self-motivated and proactive.