Retail Growth Lead

Sevi is a fast-growing fintech company transforming access to financial solutions for retailers and businesses across Kenya. We are seeking a highly motivated and hands-on Retail Growth Lead to take ownership of a strategic marketing initiative and help shape the future direction of our products and customer engagement strategies.

Role Summary

The Retail Growth Lead will drive the successful execution of Sevi’s marketing initiatives on the ground. The role requires a proactive individual who can work closely with agents, retailers, and stakeholders to understand customer behavior, build trust, increase adoption, and generate actionable insights that inform future scale-up decisions.

This is a highly entrepreneurial role suited for someone who enjoys operating in fast-paced environments, solving problems, and translating field insights into business recommendations.

Key Responsibilities

Execution & Ownership

• Lead the day-to-day implementation of marketing initiatives.
• Coordinate marketing activities to ensure timely and successful execution.
• Monitor performance and identify opportunities for improvement.

Customer & Market Insights

• Engage directly with agents, retailers, and customers to understand drivers of trust, adoption, and retention.
• Gather qualitative and quantitative feedback from the field.
• Document key insights and provide regular reports to management.

Testing & Iteration

• Lead the testing of messaging, promotional campaigns, and customer engagement strategies.
• Evaluate effectiveness and recommend improvements based on field feedback.
• Support rapid experimentation and learning throughout the pilot period.

Marketing & Activations

• Coordinate field activations and customer engagement initiatives.
• Manage deployment of merchandise, branding materials, and marketing assets.
• Ensure consistent brand representation across pilot locations.

Strategic Recommendations

• Analyze results and identify opportunities for scaling.
• Develop recommendations on operational improvements, customer acquisition, and retention strategies.
• Present findings and recommendations to internal stakeholders.

Qualifications

• Bachelor’s Degree or Diploma in Business, Marketing, Finance, Economics, Entrepreneurship, or a related field.
• 2–5 years of experience in fintech, FMCG, retail operations, sales, business development, customer success, market research, or field operations.
• Experience working with agents, retailers, SMEs, or distribution networks is highly desirable.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Ability to work independently with minimal supervision.
• Comfortable travelling and spending significant time in the field.

Key Competencies

• Ownership and accountability
• Customer-centric mindset
• Data-driven decision making
• Project coordination
• Relationship management
• Adaptability and resilience
• Strong execution skills

Why Join Sevi?

This role offers a unique opportunity to shape a critical growth initiative within a leading fintech company. The successful candidate will directly influence strategy, improve customer adoption, and help determine how Sevi scales its products and services across Kenya.