Sales Executives – Animal Feeds

We are looking for a motivated and energetic Sales Representative to support the growth of our animal feed business in Kenya. Reporting directly to the Sales Lead, the successful candidate will be responsible for promoting products, generating sales, building customer relationships, and increasing brand awareness among farmers, agro-dealers, distributors, and livestock stakeholders. This position is ideal for an individual with a passion for agriculture and a strong interest in sales and customer engagement within the livestock sector.

Key Responsibilities

• Promote and sell the company's animal feed products within assigned territories.

• Conduct product demonstrations and farmer education sessions.

• Build and maintain relationships with farmers, agro-dealers, distributors, and cooperatives.

• Identify and pursue new sales opportunities.

• Meet and exceed assigned sales targets.

• Gather market intelligence on customer needs, competitor activities, and industry trends.

• Assist in organizing promotional campaigns, exhibitions, and field days.

• Prepare regular sales and customer activity reports.

• Support the Sales Lead in implementing sales and marketing strategies.

Qualifications and Experience

• Diploma or Degree in Agriculture, Animal Science, Agribusiness, Sales and Marketing, or a related field.

• At least 1–3 years of experience in sales, preferably within the animal feeds, livestock, agribusiness, or agricultural inputs sector.

• Good understanding of livestock farming and animal nutrition.

• Strong communication and interpersonal skills.

• Ability to build and maintain customer relationships.

• Self-motivated, target-driven, and results-oriented.

• Valid driving licence will be an added advantage.

• Willingness to travel extensively within assigned regions.

Preferred Experience

• Experience working with an animal feed company, agrovet, agricultural input supplier, or livestock-related business.

• Existing relationships with farmers, agro-dealers, and distributors will be an added advantage.