Trade Development Representative

The primary goal of this role is to drive sustainable financial growth for the company across the Western region by achieving short-term sales targets while strategically planning and executing initiatives for long-term expansion. The position holder will generate sales using a variety of techniques and work to enhance the organization’s market position.

Key Responsibilities:

• Conduct market research to identify new business opportunities and customer needs
• Prepare clear, compelling sales proposals outlining product benefits, pricing, and terms.
• Identify opportunities to cross-sell and upsell products by understanding customer preferences.
• Manage and nurture relationships with existing clients while providing timely feedback to internal teams.
• Handle and resolve client inquiries and complaints professionally and efficiently
• Proactively follow up on all assigned and inbound leads, ensuring timely engagement, qualification, and conversion.
• Onboard merchants in full compliance with KYC and internal approval procedures.
• Manage customers plus sales data within the company’s CRM and Submit progress reports that capture the achievements and areas of improvement.

Education/Experience Needed:

• Diploma in Sales and Marketing, Business Administration, or relevant field.
• At least 1 year proven working experience as a Sales Executive in B2B sales.
• Proven sales track record with a Strong understanding of retail industry trends, challenges, and opportunities.
• Proficiency in MS Office and CRM software.