Business Development Officer – Healthcare

Our client, in the Healthcare sector seeks to recruit a Business Development Marketing Manager, who will drive business growth and enhance the hospital's market presence through strategic marketing and business development initiatives.

The role will focus on maximizing partnerships with insurance providers, implementing cost-cutting measures, and expanding patient inflow across all services.

Reports to: Executive Director

Location: Nairobi

Key Responsibilities Business Development

• Develop and execute strategies to attract and retain patients under existing insurance partnerships while exploring additional insurance-related opportunities.
• Identify and pursue growth opportunities in corporate partnerships, public service, and private sectors to increase patient volumes.
• Strengthen referral networks with external healthcare facilities and specialists to boost revenue streams.
• Analyze patient demographics and market trends to identify new service opportunities aligned with community needs.
• Optimize the hospital’s service offerings in outpatient, pharmacy, laboratory, theatre, and renal services for revenue growth.

Marketing and Branding

• Create and implement effective marketing strategies to increase brand visibility and attract diverse patient groups, including insured and cash-paying clients.
• Oversee digital and traditional marketing campaigns to communicate the hospital’s valueproposition.
• Monitor and improve patient experience to ensure loyalty and positive word-of-mouth
• Represent the hospital at community events, corporate meetings, and industry forums to promote its services.

Relationship Management

• Maintain strong relationships with insurance providers to ensure smooth service delivery and resolve operational issues.
• Liaise with corporate clients to identify their needs and offer tailored healthcare
• Build strategic alliances with local businesses and organizations to increase patient referrals.

Cost-Cutting and Revenue Optimization

• Collaborate with the finance team to identify areas of cost reduction without compromising service quality.
• Negotiate contracts with suppliers and service providers to secure favorable
• Optimize the marketing budget by focusing on high-impact, cost-effective
• Ensure efficient utilization of resources across departments to improve operational margins

Reporting and Analysis

• Monitor and report on business development and marketing KPIs, including patient volumes, campaign ROI, and insurance claims performance.
• Conduct periodic competitor analysis to adapt strategies based on industry
• Provide data-driven insights and recommendations to the executive

Qualifications & Educational Requirements

• Bachelor’s degree in Business Administration, Marketing, Healthcare Management, or a related field
• At least 5 years of experience in business development, marketing, or healthcare
• Strong understanding of healthcare and insurance industry
• Proven track record of successfully implementing cost-cutting and revenue optimization
• Excellent communication, negotiation, and relationship management
• Proficiency in marketing tools, analytics, and CRM software.

Technical Skills/Leadership Competencies

• Accountability, integrity and
• Strategic thinker with a results-oriented
• Innovative and resourceful in identifying new business opportunities and
• Collaborative team leader with the ability to work across
• Customer-focused with a commitment to enhancing patient