Copywriter

We are looking for a creative and detail-oriented Copywriter to join our Marketing team. In this role, you will be responsible for crafting compelling, customer-first content for CRM campaigns and performance-driven marketing communication. You'll collaborate closely with CRM managers, designers, and performance teams to bring ideas to life and deliver measurable business impact through effective storytelling and conversion-oriented copy.

What you will be doing:

• Write clear, engaging, and persuasive copy for emails, SMS, push notifications, and in-app messages
• Adapt tone, structure, and messaging based on audience segment, channel, and campaign objectives
• Collaborate with CRM and design teams to ideate and execute impactful multi-channel campaigns
• Own the creation and management of the CRM content calendar, ensuring alignment with key marketing moments, business priorities, and customer lifecycle stages
• Proactively pitch and plan content ideas informed by seasonal opportunities, customer insights, and performance trends
• Continuously optimize content through A/B testing, feedback, and data-driven performance reviews
• Ensure consistency in brand voice and messaging across all touchpoints
• Proofread and edit content for clarity, grammar, and emotional resonance
• Stay informed on industry trends, emerging content formats, and customer behavior shifts

What we are looking for:

• Bachelor's degree in communications, journalism, English, marketing, or related field. years of experience in content writing, copywriting, or related field, with a strong portfolio of writing samples across various formats and platforms
• Proven experience in copywriting, preferably in CRM, digital marketing, or e-commerce
• Strong command of language and storytelling, with exceptional grammar and editing skills
• Ability to write across formats from short-form (push/SMS) to long-form (newsletters/blogs)
• Demonstrated ability to create content that drives results (open rates, CTR, conversions)
• Comfortable working in fast-paced, data-driven environments