Sales & Marketing Executive

REPORTS DIRECT TO: Sales and Distribution Manager

Key Responsibilities:

• Identify and target potential clients interested in the "Bar on Wheels"
• Develop and execute lead generation strategies to build a robust pipeline of potential clients.
• Create awareness in the coverage area/universe for potential customers.
• Conduct research to identify trends, potential markets, and competitor activities to stay ahead in the market.
• Build and maintain strong relationships with new and existing clients to ensure repeat business and referrals.
• Promote The Bar on Wheels in our social media platforms and other digital platforms.
• Work closely with the Sales and fleet team to coordinate the logistics of the "Bar on Wheels" at events, ensuring a seamless experience for clients & Meet the daily, weekly and monthly targets.
• Prepare regular reports on sales performance, client engagement, and market trends for senior management.
• Share daily, weekly, and monthly sales report with the Leadership team & Any other duty that may be assigned

JOB KNOWLEDGE/ SKILLS/ EXPERIENCE

• Degree/Diploma in a Business Administration or other related course
• KCSE mean grade of a minimum of C plain with 2-4 years’ experience in Sales & Marketing
• Excellent communication, negotiation, and relationship-building skills
• Creative thinking with the ability to develop innovative marketing campaigns
• Proficiency in digital marketing and social media platforms
• Ability to work independently and as part of a team in a fast-paced environment.
• Ability to work under minimum supervision & Self-organized individual with numeracy skills
• Proactive, flexible and resilient team player & High level of integrity and responsibility