Critical Digital Solutions is a leading provider of innovative technology solutions that empower businesses
to thrive in the digital age. With a focus on cutting-edge technology and exceptional customer service, we
offer a comprehensive suite of services and products designed to meet the evolving needs of our clients.
Job Overview:
We are seeking a talented and passionate Digital Marketer to join our dynamic team. As a Digital Marketer,
you will play a crucial role in driving our online presence and achieving our marketing goals. You will be
responsible for developing and executing effective digital marketing strategies to increase brand awareness,
generate leads, and drive sales.
Responsibilities:
•
- Develop and implement comprehensive digital marketing strategies aligned with business
objectives. - Conduct market research and competitor analysis to identify opportunities and optimize marketing
efforts. - Manage and optimize various digital marketing channels, including search engine optimization
(SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email
marketing. - Create high-quality content, including blog posts, articles, social media posts, and email campaigns.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital
marketing campaigns and make data-driven recommendations. - Stay up-to-date with the latest digital marketing trends and technologies.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
• 2+ years of experience in digital marketing.
• Strong understanding of SEO, PPC, social media marketing, and content marketing principles.
• Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social
media management tools).
• Knowledge of graphic design or video editing.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
Bonus skills
Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot, Semrush).
• Experience with split testing or bucket testing (A/B testing) and conversion rate optimization (CRO).
Benefits:
• Competitive monthly salary.
• Flexible working hours.
• Opportunity to work from the comfort of your home.
• Supportive and collaborative team environment.
• Opportunities for career growth and advancement.
If you are a creative and results-oriented individual who is passionate about digital marketing, we encourage
you to apply.
Please submit your resume and cover letter to [careers@criticalsolutions.co.ke]
