Digital Marketing Specialist

We are looking for a SaaS Digital Marketing Specialist to manage and optimize our social media presence, ensuring seamless execution of digital campaigns, engagement strategies, and performance analytics. The ideal candidate will have a strong understanding of SaaS business models, social media trends, and automation tools to enhance audience reach and engagement.

Key Responsibilities 

Social Media Management & Strategy

• Develop and implement a social media strategy to increase brand awareness, engagement, and lead generation for our SaaS platform.
• Manage content calendars, ensuring timely and consistent posting across platforms (LinkedIn, Twitter, Facebook, Instagram, TikTok, etc.).
• Collaborate with marketing and product teams to create engaging content, including text, images, videos, and interactive posts

Community Engagement & Customer Interaction

• Monitor and respond to comments, messages, and mentions to foster positive brand interactions.
• Engage with industry communities, influencers, and thought leaders to enhance brand visibility.
• Implement social listening strategies to track brand sentiment and industry trends.

Performance Analysis & Reporting

• Track key metrics such as engagement rates, follower growth, lead generation, and conversion rates.
• Competing product analysis: Monitor the social media dynamics of competing product companies, analyze their strategies, and suggest improvement areas.
• Provide regular reports with insights and recommendations to optimize future campaigns.

Qualifications and Key Competences

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2 years of proven experience in digital marketing, social media operations, or content strategy.
• Proficiency in social media platforms, scheduling tools, Google Ads, analytics dashboards, and familiarity with the operating rules and algorithms of mainstream social media platforms.
• Strong understanding of SaaS marketing and customer engagement strategies.
• Experience with paid social media advertising and campaign management.
• Knowledge of SEO, content marketing, and email marketing.
• Familiarity with CRM tools (HubSpot, Salesforce) and marketing automation platforms.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced, data-driven environment.