Sponsored Products Specialist

The Sponsored Products Specialist will be responsible for driving the adoption and performance of Sponsored Products campaigns on the Jumia platform. This includes managing advertising campaigns, optimizing performance, and proactively engaging vendors to increase participation in paid advertising programs.

Vendor Outreach & Sales

• Proactively call and engage marketplace vendors to promote Jumia Sponsored Products.

• Pitch the value proposition of sponsored advertising to increase product visibility and sales.

• Educate vendors on advertising benefits, budget planning, and expected ROI.

• Onboard new vendors into Sponsored Products campaigns.

• Maintain strong vendor relationships to drive recurring advertising investment.

Campaign Strategy & Setup

• Develop and manage Sponsored Products advertising strategies aligned with sales targets.

• Create, launch, and structure advertising campaigns for vendor SKUs on the Jumia platform.

• Configure keyword targeting, product targeting, and bidding strategies.

Performance Optimization

• Monitor campaign performance and adjust bids, budgets, and targeting to maximize ROI.

• Identify high-performing keywords and placements; scale successful campaigns.

• Implement negative keywords to reduce wasted spend and improve efficiency.

Analysis & Reporting

• Track key performance metrics: impressions, clicks, CPC, CTR, ACOS, ROAS, and conversions.

• Prepare weekly/monthly reports for internal stakeholders and vendors.

• Provide data-driven recommendations to vendors for improving ad performance.
  

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.

• 2–4 years of experience in digital marketing, PPC, e-commerce, or media sales.

• Proven experience managing advertising campaigns on e-commerce marketplaces (Jumia, Amazon, Shopee, etc.).

• Strong outbound sales and communication skills with the ability to pitch and close deals.

• Proficiency in data analysis and Excel (Pivot Tables, VLOOKUPs).

• Solid understanding of keyword research, bidding strategies, and auction dynamics.

• Self-motivated, results-driven, and comfortable working in a target-oriented environment.