Commercial Manager

The Commercial Manager at Royal Mabati Ltd will oversee all commercial operations, driving revenue growth, enhancing customer satisfaction, and ensuring market competitiveness. This role requires a dynamic and results-oriented professional to lead sales, marketing, and customer relationship initiatives while aligning with the company’s strategic objectives.

Key Responsibilities:

1. Sales and Business Development:

   • Develop and implement sales strategies to achieve revenue targets and expand market share.
   • Identify and pursue new business opportunities and partnerships to drive growth.
   • Analyze market trends and competitor activities to inform pricing, promotions, and product positioning strategies.

2. Customer Relationship Management:

   • Build and maintain strong relationships with key clients, distributors, and partners.
   • Ensure exceptional customer service by addressing client inquiries, resolving complaints, and implementing feedback-driven improvements.
   • Lead initiatives to enhance customer loyalty and retention.

3. Marketing and Brand Management:

   • Oversee marketing campaigns, product launches, and promotional activities to boost brand visibility and sales.
   • Develop marketing materials and strategies that effectively communicate the value proposition of Royal Mabati products.
   • Ensure alignment of marketing efforts with sales goals and company vision.

4. Financial Management:

   • Prepare and manage budgets for sales and marketing activities, ensuring optimal allocation of resources.
   • Monitor financial performance, including sales revenues, profit margins, and cost management.
   • Provide regular reports and insights to senior management on commercial performance and opportunities.

5. Team Leadership and Development:

   • Manage and mentor the sales and marketing teams, fostering a high-performance culture.
   • Set clear objectives, monitor performance, and provide ongoing feedback and training.
   • Recruit and onboard talented professionals to strengthen the commercial department.

6. Operational Excellence:

   • Streamline sales and marketing processes to enhance efficiency and productivity.
   • Collaborate with supply chain, production, and logistics teams to ensure timely delivery of products and fulfillment of customer orders.
   • Ensure compliance with legal, regulatory, and company standards in all commercial activities.

Qualifications and Experience:

• Bachelor’s degree in Business Administration, Marketing, Commerce, or a related field (Master’s degree is a plus).
• At least 7 years of experience in a commercial or sales leadership role, preferably in the manufacturing or building materials industry.
• Proven track record of meeting or exceeding sales targets and driving business growth.
• Strong understanding of the roofing or construction materials market is an advantage.

Skills and Competencies:

• Excellent leadership and team management skills.
• Strong analytical and strategic thinking abilities.
• Exceptional communication and negotiation skills.
• Proficiency in CRM tools, Microsoft Office Suite, and data analysis software.
• Customer-focused with the ability to build and maintain long-term relationships.