Offline Acquisition Agent

The Offline Acquisition Agent identifies, pitches, and onboards new vendors onto the Jumia marketplace through physical market visits and offline channels.

KEY RESPONSIBILITIES

Vendor Acquisition & Prospecting

• Identify and recruit potential vendors through physical market visits to shops, malls, distributors, and wholesalers.

• Approach business owners and introduce Jumia's marketplace and vendor benefits.

• Build a strong pipeline of potential vendors.

• Scout for new brands, products, and high-potential sellers.

Vendor Pitching & Conversion

• Present Jumia's proposition, commercial model, and selling process to prospects.

• Explain commissions, shipping, payments, and order management.

• Address vendor concerns and follow up through calls, WhatsApp, and visits to drive conversion.

• Convert qualified prospects into active vendors within agreed timelines.

Vendor Onboarding & KYC Support

• Guide vendors through the registration process.

• Assist with KYC and business documentation.

• Ensure vendor information is accurately captured.

• Coordinate with internal teams to resolve onboarding issues.

Assortment & Vendor Quality

• Assess vendors based on product assortment, pricing, brand potential, and stock availability.

• Prioritize high-demand and commercially viable products.

• Encourage vendors to bring a strong initial assortment.

• Ensure vendors meet Jumia's quality and compliance standards.

Field Activity & Relationship Management

• Conduct regular market visits within assigned territories.

• Build strong relationships with business owners, distributors, and retailers.

• Maintain a database of prospects and record visit outcomes and conversion status.

• Attend trade events and business forums to generate leads.

Acquisition Performance

• Achieve daily and monthly acquisition targets.

• Track metrics: vendors approached, qualified leads, sign-ups, onboarded vendors, and conversion rates.

• Maintain a healthy acquisition funnel and improve conversion rates.

Market Intelligence

• Gather insights on competitor marketplaces, pricing, and seller activity.

• Identify emerging brands and product categories with acquisition potential.

• Share market feedback with internal teams.

Reporting & Process Adherence

• Submit accurate daily field activity and acquisition reports.

• Maintain up-to-date records of prospects, visits, and conversions.

• Adhere to Jumia's vendor acquisition, KYC, and compliance processes.

• Escalate challenges to internal teams when necessary.

REQUIREMENTS

• Diploma or Degree in Business, Marketing, Sales, or a related field.

• 1-3 years in sales, field acquisition, business development, or vendor recruitment.

• Experience in e-commerce, FMCG, or retail is an advantage.

Skills:

• Strong communication, negotiation, and presentation skills.

• Ability to work independently in the field.

• Strong networking and relationship-building skills.

• Proficiency in MS Office and CRM tools.

• Results-oriented with a strong drive to meet targets.

• Familiarity with the local market and vendor landscape.