Marketing Personnel

Marketing Strategy Development:

• Develop and implement comprehensive marketing strategies that align with overall business objectives.
• Conduct thorough market research to identify target audiences, their needs, and preferences.
• Create compelling brand messaging and positioning that differentiates our products in the market.
• Develop innovative marketing campaigns across various channels, including digital, print, and events.

Campaign Management:

• Plan and execute marketing campaigns, overseeing all aspects from concept to launch and evaluation.
• Monitor campaign performance using key metrics and analytics, making data-driven adjustments as needed.
• Ensure campaigns are delivered on time, within budget, and in compliance with regulatory guidelines.
• Collaborate with sales, creative teams, and external agencies to ensure seamless campaign execution.

Product Positioning and Messaging:

• Craft clear, concise, and compelling product messaging that resonates with target audiences.
• Develop marketing collateral, including brochures, presentations, websites, and social media content.
• Ensure all marketing materials adhere to regulatory requirements and industry standards.
• Monitor and respond to customer feedback and online reviews to maintain a positive brand image.

Market Access Support:

• Collaborate with market access teams to develop pricing strategies and reimbursement plans.
• Support the launch of new products by ensuring market access and reimbursement readiness.
• Monitor and analyze market access trends and competitor activities to inform marketing strategies.

Relationship Management:

• Build and maintain strong relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and media outlets.
• Organize and participate in medical conferences, workshops, and exhibitions to raise product awareness.
• Manage external agencies and vendors to ensure they meet project objectives and deliver quality results.
• Conducting promotional activities

QUALIFICATIONS

• Diploma in Marketing, Business Administration or related field
• Proven experience in pharmaceutical marketing, product management, or related roles within the healthcare industry.
• Strong understanding of pharmaceutical regulations, compliance requirements, and ethical standards.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to interpret data, trends, and market insights.
• Ability to work independently and collaboratively in a fast-paced environment.