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Marketing Personnel

Marketing Personnel

Posted 1 year ago
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Description

Marketing Strategy Development:

  • Develop and implement comprehensive marketing strategies that align with overall business objectives.
  • Conduct thorough market research to identify target audiences, their needs, and preferences.
  • Create compelling brand messaging and positioning that differentiates our products in the market.
  • Develop innovative marketing campaigns across various channels, including digital, print, and events.

Campaign Management:

  • Plan and execute marketing campaigns, overseeing all aspects from concept to launch and evaluation.
  • Monitor campaign performance using key metrics and analytics, making data-driven adjustments as needed.
  • Ensure campaigns are delivered on time, within budget, and in compliance with regulatory guidelines.
  • Collaborate with sales, creative teams, and external agencies to ensure seamless campaign execution.

Product Positioning and Messaging:

  • Craft clear, concise, and compelling product messaging that resonates with target audiences.
  • Develop marketing collateral, including brochures, presentations, websites, and social media content.
  • Ensure all marketing materials adhere to regulatory requirements and industry standards.
  • Monitor and respond to customer feedback and online reviews to maintain a positive brand image.

Market Access Support:

  • Collaborate with market access teams to develop pricing strategies and reimbursement plans.
  • Support the launch of new products by ensuring market access and reimbursement readiness.
  • Monitor and analyze market access trends and competitor activities to inform marketing strategies.

Relationship Management:

  • Build and maintain strong relationships with key stakeholders, including healthcare professionals, patient advocacy groups, and media outlets.
  • Organize and participate in medical conferences, workshops, and exhibitions to raise product awareness.
  • Manage external agencies and vendors to ensure they meet project objectives and deliver quality results.
  • Conducting promotional activities

QUALIFICATIONS

  • Diploma in Marketing, Business Administration or related field
  • Proven experience in pharmaceutical marketing, product management, or related roles within the healthcare industry.
  • Strong understanding of pharmaceutical regulations, compliance requirements, and ethical standards.
  • Excellent communication, presentation, and interpersonal skills.
  • Analytical mindset with the ability to interpret data, trends, and market insights.
  • Ability to work independently and collaboratively in a fast-paced environment.

Job role insights

  • Date posted

    August 6, 2024

  • Closing date

    August 6, 2024

  • Hiring location

    Nairobi

  • Offered salary

    Negotiable Price

  • Career level

    Middle Level

  • Qualification

    Diploma

  • Experience

    1 - 2 Years

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