Digital Marketer

A Digital Marketer is responsible for promoting a company’s products or services using online channels such as social media, search engines, email, and websites to increase brand awareness, generate leads, and drive sales.

Key Responsibilities:

• Plan and execute digital marketing campaigns
• Manage social media platforms (Facebook, Instagram, LinkedIn, X, TikTok)
• Create and optimize online ads (Google Ads, Meta Ads)
• Perform Search Engine Optimization (SEO) to improve website ranking
• Run email marketing campaigns
• Analyze campaign performance using tools like Google Analytics
• Create engaging content (blogs, posts, videos, graphics)
• Monitor trends and competitor activities
• Improve website traffic and conversion rates

Required Skills:

• Digital marketing tools (Google Ads, Meta Ads Manager, SEO tools)
• Content creation and copywriting
• Data analysis and reporting
• Social media management
• Basic graphic design (Canva, Adobe tools)
• Communication and creativity
• Understanding of customer behavior online

Qualifications:

• Diploma or degree in Marketing, Business, Communication, or related field
• Certifications (added advantage):
• Google Digital Marketing
• Meta (Facebook) Ads Certification
• Experience in managing digital campaigns (internships or jobs)