Digital & Content Marketing Associate (Part-Time)

Eco Create & Innovate (ECANDI) is a sustainability-driven manufacturing and design company based in Nairobi. We transform waste into high-quality, functional products including EcoTops, recycled glass tiles, bespoke furniture, and custom fabrication. We are redefining sustainable design in Kenya and looking for a creative, strategic marketer to help grow our digital presence and generate real business leads.

Role Overview

The Digital & Content Marketing Associate will take ownership of ECANDI's content creation and digital marketing efforts. You will plan, produce, and manage content across multiple platforms — telling the story of our products, people, and impact. You will work closely with the Founder, Customer Experience Associate, and Production Lead to ensure our content drives brand awareness, audience engagement, and sales inquiries.

Key Responsibilities

Content Strategy & Planning

• Develop and manage a monthly content calendar aligned with business priorities.

• Plan campaigns around product launches, project completions, events, and sustainability initiatives.

• Identify new storytelling opportunities across the workshop, showroom, and project sites.

Content Creation

• Capture high-quality photos and videos at the showroom, workshop, and on location.

• Produce short-form videos, Reels, and behind-the-scenes content for social media.

• Showcase products, craftsmanship, customer stories, and our sustainability journey.

• Build and maintain an organised digital content library.

Social Media & Community Management

• Manage ECANDI’s social media platforms (Instagram, LinkedIn, Facebook, etc.).

• Write engaging captions and clear calls-to-action.

• Schedule and publish content consistently.

• Monitor engagement and respond to comments and messages promptly.

Lead Generation & Brand Growth

• Create content designed to generate inquiries and support the sales team.

• Promote EcoTops, recycled glass tiles, furniture, and fabrication services.

• Target key audiences including architects, designers, homeowners, developers, and corporate clients.

• Work with the Customer Experience Associate to ensure online inquiries convert into sales.

Collaboration

• Partner with the Founder to communicate ECANDI’s brand vision and story.

• Coordinate with the Production Lead to document technical processes and projects.

• Support the Customer Experience Associate with marketing materials and showroom events.

Performance Tracking & Reporting

• Track content performance across platforms (reach, engagement, traffic).

• Monitor lead generation and campaign outcomes.

• Prepare a monthly report with insights and recommendations.

Qualifications & Experience

Education:

• Diploma or Degree in Marketing, Communications, Journalism, Media, Graphic Design, Digital Marketing, or a related field.

• Minimum 2 years of experience in content creation, digital marketing, or social media management.

Technical Skills:

• Strong photography and videography skills.

• Experience editing short-form videos for Instagram, TikTok, and YouTube.

• Excellent copywriting and storytelling ability.

• Good understanding of branding and visual communication.

• Experience with content scheduling tools and analytics platforms.

• Basic graphic design skills (Canva or Adobe Creative Suite are an advantage).

• Website or email marketing experience is a plus.

Key Competencies

• Creativity and visual storytelling

• Digital marketing and social media management

• Photography and videography

• Copywriting and branding

• Organisation and time management

• Collaboration and initiative

• Attention to detail

• Willingness to learn and adapt

Key Performance Indicators (KPIs)

• Consistency and quality of content production.

• Growth in followers, engagement, and online community.

• Number of qualified inquiries generated through digital channels.

• Website and social media traffic.

• Campaign performance and brand presentation consistency.

• Timely delivery of content as per the calendar.

What We Offer

• Flexible hybrid working arrangement.

• Opportunity to shape the digital presence of a growing sustainability brand.

• Creative freedom to experiment and innovate.

• Exposure to exciting projects in sustainable manufacturing, design, and the circular economy.

• Potential to grow into a larger marketing role as ECANDI expands.