Digital Marketing Assistant – Career Options Africa

The Digital Marketing Assistant will support the company’s online presence by managing social media, assisting with digital campaigns, and ensuring engagement with the target audience.

MAIN TASKS AND RESPONSIBILITIES.

• Carry out research on key target audiences for company online and social media campaigns.
• Work with the creative team to develop suitable content and materials for the company’s Google Business Profile and social media pages.
• Post content on Google Business Profile and social media platforms to maintain an active online presence.
• Collaborate with the IT and marketing teams to plan and execute online promotional campaigns.
• Monitor social media activity and engagement, responding to comments and messages to keep the company’s target audience engaged.
• Assist in SEO optimization, Google Ads, and social media advertising to enhance brand visibility.
• Track and report on digital marketing performance metrics to guide strategy improvements.
• Participate in other marketing-related initiatives as needed.

QUALIFICATIONS

The ideal candidate should have:

• Diploma/Degree in Marketing, Digital Marketing, Communications, or a related field.
• Experience in social media management and content creation.
• Knowledge of SEO, Google Analytics, and online advertising is an advantage.
• Strong writing skills and creativity for developing engaging marketing content.
• Basic understanding of graphic design tools (Canva, Photoshop, or similar).
• Ability to work independently and as part of a team.

THE RIGHT PERSON FOR THE JOB

The ideal candidate should possess the following skills and competencies:

• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office and digital marketing tools.
• Strong analytical and problem-solving skills.
• Time management and ability to meet deadlines.

WHAT WE ARE OFFERING

A competitive salary based on experience and qualifications.