Digital Marketing Manager

We are looking for a versatile and results-oriented Digital Marketing Manager to lead the digital strategy for two distinct brands—a premium hotel and a national driving school network. This role is not just about brand awareness; it is about building high-volume lead generation funnels that convert web traffic and social engagement into tangible revenue.

Key Responsibilities

• Website Management & Optimization: Manage and update WordPress websites. Implement on-page and technical SEO strategies to improve organic visibility, and monitor performance using Google Analytics 4 (GA4).

• Social Media & Performance Advertising: Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram) and TikTok Ads to drive targeted traffic and conversions.

• Lead Generation & Automation: Design and manage high-volume lead generation funnels leveraging chat automation tools such as WhatsApp API and ManyChat to capture, nurture, and convert prospects.

• Content Creation: Produce engaging short-form video content (Reels/TikToks) that resonates with the Kenyan consumer market and supports both brand awareness and conversion goals.

• Analytics & Reporting: Track, measure, and report on campaign performance, providing data-driven insights and recommendations for continuous improvement.

• Budget Management: Oversee the digital marketing budget, ensuring efficient allocation of spend across channels to maximize ROI.

Qualifications & Experience

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Digital marketing certifications are a plus.

• Experience:

  • 3–5 years of hands-on experience in digital marketing with a strong focus on lead generation.

  • Proven experience in managing CMS platforms (WordPress), social ad managers, and conversion tracking.

• Skills:

  • Deep understanding of the Kenyan consumer market and digital behavior.

  • Proficiency in SEO, paid media, automation tools, and analytics.

  • Strong creative eye for video content and visual storytelling.

  • Excellent communication and project management skills.