Digital Marketing Officer

At Medprime, we train the healthcare heroes of tomorrow. Our mission is to deliver exceptional medical education through state-of-the-art clinical facilities and expert-led instruction. We are looking for a creative and strategic Digital Marketer to join our team and help shape the future of healthcare education.

Position Overview
We are seeking a dynamic Digital Marketer who can translate the clinical excellence of our labs and classrooms into a compelling digital brand. Your primary goal will be to generate high-quality leads and drive enrollment for our medical programs through creative storytelling and data-backed strategies. You will be the voice of Medprime online, responsible for building our presence, engaging our community, and converting interest into action.

Key Responsibilities

• Performance Marketing: Design, execute, and optimize paid advertising campaigns (Facebook, Instagram, Google Ads) focused on student intake cycles and enrollment goals.

• Content Production: Create engaging "behind-the-scenes" video content, student testimonials, and educational infographics that showcase our facilities, faculty, and student life.

• Lead Management: Oversee the entire marketing funnel—from initial inquiry to course registration—ensuring leads are captured, tracked, and nurtured through effective follow-up systems.

• Brand Stewardship: Maintain a consistent, professional, and trustworthy brand voice that resonates with aspiring medical students and their parents.

• SEO & Web Management: Keep the Medprime website updated with current course information, fees, and intake dates. Implement SEO best practices to improve organic visibility and drive traffic.

Required Qualifications

• Degree or Diploma in Digital Marketing, Communications, Journalism, Public Relations, or a related field.
• Proficiency in content creation and editing tools such as Canva, Adobe Creative Suite, CapCut, or Premiere Pro.
• Hands-on experience with Meta Business Suite and paid social media campaign management.
• Demonstrated ability to optimize Cost Per Lead (CPL) and manage marketing budgets effectively.
• Excellent written and verbal communication skills, with a knack for storytelling.
• Strong analytical mindset and comfort using data to inform decisions.

Preferred Qualifications

• Previous experience in the education or healthcare sector.

• Knowledge of email marketing platforms and CRM systems.

• Familiarity with Google Analytics and search engine optimization practices.