Restaurant Marketer

We are a busy restaurant in Nairobi CBD seeking a hands-on Marketer to grow foot traffic, build our brand, and fill seats during lunch, after-work, and weekends. You will lead both digital campaigns and physical CBD activations to make us the go-to spot in the city.

Key Responsibilities

Digital & Brand Marketing

• Manage social media platforms: Instagram, TikTok, Facebook, X, and Google Business Profile.

• Create engaging content: food photography, reels, promos, staff features, and user-generated content (UGC).

• Run and optimize paid ads across Meta, Google, and TikTok with budget tracking and ROI analysis.

• Grow online reviews and manage customer feedback on Google and TripAdvisor.

Physical / On-Ground Marketing – CBD Focus

• Street & Office Activations: Distribute flyers, conduct sampling, and set up branded displays at CBD hotspots (Kimathi St, Moi Ave, Nation Centre) and office lobbies during lunch hour.

• Corporate Partnerships: Pitch lunch deals, catering, and event packages to offices, banks, law firms, and co-working spaces within a 1km radius.

• Merch & Collateral: Design menus, table talkers, standees, posters, and loyalty cards for in-restaurant use.

• Community Presence: Represent the restaurant at CBD events, bazaars, and networking meetups. Build relationships with building managers, security teams, and neighboring businesses for cross-promotions.

• Experiential Marketing: Organize tasting days, live cooking demonstrations outside the restaurant, influencer dine-ins, and themed nights to drive walk-ins.

• Signage & Visibility: Ensure A-boards, window decals, and outdoor branding are eye-catching for CBD foot traffic.

Analytics & Growth

• Track KPIs: covers per day, average spend, promo redemption rates, flyer-to-visit conversion, and ad spend ROI.

• Monitor competitor promotions in the CBD and react quickly with counter-strategies.

• Manage the marketing budget and report weekly/monthly to management.

• Launch new menu items with a 360° plan covering both digital and physical channels.

Qualifications & Experience

• 2+ years of marketing experience, preferably in hospitality, restaurants, hotels, or F&B.

• Proven success with both digital ads and physical activations that drove measurable foot traffic.

• Confident, outgoing, and comfortable engaging strangers and corporate clients in the CBD.

• Basic content creation skills: photography/videography plus Canva/CapCut proficiency.

• Strong written communication in English and Swahili copywriting is a plus.

• Analytical mindset: able to measure flyer redemptions, event ROI, and ad performance.

• Diploma/Degree in Marketing, Communications, or a related field is preferred.

Nice to Have

• Existing network of Nairobi food influencers, corporate HR/admin contacts, or CBD building management.

• Experience with POS data, delivery apps (Glovo/Uber Eats), or loyalty programs.

What We Offer

• Salary: KES 60,000 – 100,000 per month (dependent on experience).

• Performance Bonus: Tied to foot traffic and sales growth.

• Benefits: Staff meals, NSSF/NHIF coverage, transport/allowance for CBD activations, and tips from events.

• Hours: Flexible schedule, but must cover peak lunch hours, after-work periods, and some weekends for events.