Social Media & KOL Associate

Your primary responsibility will be to develop and execute comprehensive social media and influencer marketing strategies that drive awareness, engagement, and sales across the company's diverse portfolio of products and services.

To be successful in this role, you will need to have a strong track record of developing and executing social media and influencer marketing campaigns, as well as experience working with different teams to achieve your objectives. You will also need to be highly analytical, with the ability to use data and metrics to optimize campaigns and drive results.

For this position, you will report to the local Social Media Manager.

Main Responsibilities

1. Strategy Implementation: You will be responsible for implementing social media marketing campaigns that align with the company's overall marketing objectives under the guidance of the Social Media Manager.

2. Key Opinion Leaders: You will also be responsible for managing the company's influencer marketing campaigns, from identifying potential influencers to negotiating contracts and overseeing content creation. You will need to develop a deep understanding of the influencer landscape and the key players in your industry, and be able to leverage these relationships to drive sales.

3. Collaboration: You will work closely with cross-functional teams, including the traffic team, brand marketing, commercial to ensure that social media and influencer marketing initiatives are aligned with overall business objectives. You will need to be able to build strong relationships across the organization, collaborate effectively with others, and communicate your ideas clearly and persuasively.

4. Trendy First: As a leader in the social media and influencer marketing space, you will need to stay up-to-date with the latest trends and best practices in your industry. You will need to be a thought leader, sharing your insights and knowledge with your team and the broader organization and putting this into practice.

5. Social management & Content creation: You will run all the Jumia social media accounts (Facebook, Twitter, Instagram, TikTok, Youtube). You will create and implement the weekly content calendar to bring out the Jumia Brand and make it relevant to its consumer. This includes Listening, responding, asking questions to engage with the audience.

6. Data analysis: You are able to use data available to you within the department to drive insightful campaigns, drive sales and drive relevance on the channel. You should have a deep understanding of the KPIs relevant for the channel and make data driven decisions. You will use this skill to create detailed reports to the leadership team to track weekly/monthly/ yearly performance.

Minimum Qualifications

1. Social Media enthusiast, with a significant online presence.

2. Degree/ Diploma in Business/ Marketing/ PR/ Communication

3. Excellent IT skills especially using web applications and Other ERP software

4. At least 2 years experience handling social media for an organization

5. Sharp, outgoing and up to date individual.

What We Offer

1. A unique opportunity in implementing and executing new ideas for a thriving e-commerce business

2. The opportunity to work with professional and dynamic teams in and outside your local country

3. An unparalleled personal and professional growth as our longer-term objective is to train the next generation