Sponsored Products Specialist

Jumia is Africa's leading e-commerce platform, committed to connecting consumers with a vast selection of products and empowering vendors to grow their businesses. As part of our dynamic team in Kenya, you'll play a key role in shaping the future of e-commerce advertising in the region.

The Role

We are seeking a proactive and results-oriented Sponsored Products Specialist to drive adoption and performance of Sponsored Products campaigns on the Jumia Kenya platform. You will be responsible for managing end-to-end advertising campaigns, optimizing performance metrics, and building strong vendor relationships to maximize return on investment.

Key Responsibilities

Vendor Engagement & Adoption

• Proactively identify, onboard, and pitch Sponsored Products to marketplace vendors across Kenya
• Build and maintain strong relationships with vendors to understand their advertising goals and business needs
• Educate vendors on the value and best practices of sponsored advertising to increase adoption rates
• Conduct training sessions and workshops for vendors on campaign setup and optimization

Campaign Management

• Set up and manage Sponsored Products campaigns, including keyword targeting and bid strategies
• Create and organize ad groups, product targeting, and campaign structures on the Jumia platform
• Ensure accurate and timely campaign launches across various product categories

Performance Optimization

• Continuously monitor and optimize campaign performance (budgets, bids, keywords, targeting)
• Analyze metrics including CPC, CTR, ACOS, ROAS, and conversion rates
• Implement A/B testing and data-driven adjustments to improve campaign ROI for vendors
• Identify underperforming campaigns and provide strategic recommendations for improvement

Reporting & Insights

• Track key performance indicators and generate regular performance reports for vendors and management
• Provide actionable insights and recommendations based on campaign data and market trends
• Identify opportunities for campaign improvement, growth, and new vendor acquisition
• Stay updated on Jumia's advertising features and industry best practices

Key Qualifications

• 2+ years experience in digital advertising, PPC, or e-commerce campaign management
• Strong understanding of sponsored products, marketplace advertising, or similar platforms
• Experience working with Jumia Seller Center is a strong advantage
• Analytical mindset with ability to interpret data and make optimization decisions
• Excellent communication and relationship-building skills
• Proficiency in Excel/Google Sheets and data analysis
• Self-starter with ability to manage multiple campaigns simultaneously
• Knowledge of the Kenyan e-commerce and retail landscape is a plus